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Hobby promotion kicks off UD's 20th anniversary events
It's been 20 years since Upper Deck announced it was entering the trading
card market, and the company is about to begin celebrating that anniversary.
This month marks the debut of a hobby shop promotion that features a special
80-card set, a wrapper redemption offer with the chance to obtain high-dollar
buyback cards from previous releases and a sweepstakes prize that every sports
fan would love to win.
The special 20th Anniversary set consists of 80 cards featuring athletes
from professional baseball, football, basketball and hockey. Collectors can only
receive the special cards through hobby stores that are part of Upper Deck's
Certified Diamond Dealers network. Eight new cards will be released every month
through December. Collectors need to purchase packs of new Upper Deck and Fleer
releases from these stores to receive individual cards from the set.
Collectors who purchase unopened boxes at the stores will receive a sealed
three-card pack of the 20th Anniversary cards with their purchase. The packs
also contain randomly inserted buy-back cards that feature a variety of the
company's top cards issued over the past 19 years, including its 1988 baseball
promo cards and the Michael Jordan autographed Fleer rookie buy-back card
released last year.
Collectors who complete the set by entering in the numeric codes from the
back of all 80 cards at www.upperdeck.com/anniversary by
Dec. 31 are eligible to win a fan's dream package: tickets, airfare and
accommodations for the winner and a guest to Super Bowl XLIII; and one game each
of the 2009 NBA Finals, Stanley Cup Finals and World Series.
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